2013 Frankfurt Auto ShowJust the Facts:
- The Maserati Quattroporte Ermenegildo Zegna Limited Edition concept injects a dose of haute couture into the 2013 Frankfurt Auto Show.
- The Italian automaker and the Italian fashion powerhouse hook up on a car that is "intended for development into a production version in 2014."
- The concept takes its cue from high-fashion menswear.
FRANKFURT, Germany — The Maserati Quattroporte Ermenegildo Zegna Limited Edition concept injects a dose of haute couture into the 2013 Frankfurt Auto Show and is the latest example of the intersection of cars and high fashion.
The Italian automaker and the Italian fashion powerhouse hook up on a car that is "intended for development into a production version in 2014." Pricing was not announced.
The concept car features a special paint finish that uses ultra-fine aluminum pigments. The interior takes its cues from the runway, with lots of soft leather and material that looks lifted from a menswear collection.
Maserati said the concept is designed to showcase "a unique new look in color scheme, materials and finish."
Ermenegildo Zegna has been praised by Women's Wear Daily for "raising the ante" with menswear to a true couture level. The publication called Zegna's spring collection "sophisticated yet sprightly."
Many designers have linked their names to automobiles, from the 2013 Fiat 500 by Gucci to the Gucci AMC Hornet from the early 1970s.
Former Spice Girl and noted fashion designer Victoria Beckham tweaked the Range Rover Evoque by using an exclusive matte gray exterior paint and rose-gold touches in the cabin.
Designer Dana Buchman added her signature to the Cadillac SRX, with such details as snakeskin print fabric in the storage compartments and silk carpets. Kenneth Cole, a designer and judge on the TV show Project Runway redesigned the Mini Cooper with an exterior covered with studs.
The Maserati Quattroporte concept takes its cues from such designer-inspired production models as the 2013 Chrysler 300C John Varvatos Edition.
Varvatos is a Detroit designer who has been praised for his "rock 'n' roll vagabond vibe." The automaker turned to Varvatos, who has been a celebrity mentor on NBC's Fashion Star, to extend its "Imported from Detroit" theme that first emerged with Eminem's gritty Chrysler commercial during the 2011 Super Bowl.
The Varvatos Chrysler 300C editions (there are two — luxury and limited) are designed to have a minimalist and industrial look, reflecting the Motor City's blue-collar roots.
Edmunds says: This new link between Maserati and Ermenegildo Zegna is a natural one that should result in a stunning production car, judging from the concept version.