2011 Detroit Auto ShowJust the Facts:
- Chrysler's 300 flagship sedan has been reskinned.
- 2011 300 gets a more elegant face, with even more chrome.
- The cabin features upgraded materials.
AUBURN HILLS, Michigan — Chrysler has extensively reworked its flagship sedan, the 2011 Chrysler 300, which makes its public debut next month at the 2011 Detroit Auto Show and begins reaching U.S. dealers in the first quarter.
As Chrysler aims to reposition the 300 sedan a bit higher in U.S. buyers' minds, corporate master Fiat is also planning to rebadge the car and turn it into a Lancia in Europe.
The new 300 gets a new front face, including redesigned grille, "key slot" headlamps and LED daytime running lamps. Look closely, and you may see that the windshield has been raked back 3 inches, while the door pillars are a bit thinner. There is also a new dual-pane panoramic sunroof and optional 20-inch polished-aluminum wheels.
From the rear, the makeover is more subtle, with a modest lip spoiler on the deck lid, revamped LED taillamps and oval dual exhaust tips.
Chrysler also has upgraded the materials in the cabin, which features a redesigned instrument cluster, sapphire-blue LED ambient lighting, wood trim and optional heated and ventilated Napa leather seats.
Edmunds.com says: The new Chrysler 300 looks more expensive, but will customers pay a premium? — Paul Lienert, Correspondent