A Real SUV
Probably the ultimate compromise between sport and utility -- as much room as an SUV, way more fun to drive, and any more performance would be too much for North America.
Family image
This car is truly awesome! It satisfies the kids who were complaining of the rear leg room in our BMW 540i 6speed and it will satisfy any performance car enthusiast. The best feature is the quattro system. It makes all the BMW attempts at traction control look ridiculous. This car has a family image with sportscar performance. I now only need to remove the s6 badges!
Disappointed
What a shame; a great concept spoiled by poor execution. My initial car had a driveline shake that the dealer was unable to correct despite four visits within the first month. A second car was ordered and had the same problem. Audi of America called after the sale but had no comment or interest in finding the fix.
Ultimate Family Car
I traded a 2000 S4 sedan which I loved in order to gain more room for kids. It was a tough choice, but worked out well. I love having a torquey V8 again (fond memories of youth) and it handles surprisingly well for big wagon. I can haul the family around and blow the doors almost all traffic while doing it. Sticks like glue rain, snow, or shine and feels safe. In some ways it is better balanced than the S4 sedan. Very good brakes (though not as good as S4). The interior is outstanding and my kids love the third row seat. The styling is still a work of art and looks great from any angle. One of the best compromise vehicles ever made.
It can only get better with an RS6
The only thing I crave more with this car is twin turbos. If the RS6 Avant were coming soon I would be twice as happy. I just traded my S4 in on this and am glad I did so. The only thing I miss is the 6 speed but I can do without.