2009 Audi S5: High Fashion
September 08, 2009
It's been a long time since I've driven a car that gets as much notice as this one. People in line for valet parking. Girls in crosswalks. Kids at lemonade stands.
Audi has become the signature of high-fashion European style. When people see an Audi, they imagine themselves in some kind of wacky fashion photo shoot in Italy. And that's the reason Audi AG commissioned its own series of fashion photos with models Natalia Worner and Robert Seeliger, from which this picture is taken.
When you see an Audi, you think of exotic Europe. When you see a BMW or a Mercedes-Benz, you think of the country club parking lot in Indianapolis. And this is why Audi is winning the design contest and BMW and Mercedes are losing it.
Michael Jordan, Executive Ediutor @ 8,345 miles