2015 Audi A3: Wither the A4?
June 2, 2015
But the 2015 Audi A3 is a hot-seller for the Four Ring circus. In May, it outsold its larger sibling by 700 units. Year-to-date, the A3 is outpacing the A4 by more than 3,700 units. The A3 is in fact Audi's best-selling sedan year-to-date (this includes A3 convertible and S3 models as well).
That would seem to indicate that the A3 is doing exactly what Audi hoped it would: bring more buyers to the badge at a lower price, without sacrificing overall quality or cachet.
Can Audi let the A3 cannibalize A4 sales?
For a short while longer maybe, but an A4 redesign is right around the corner. The new model, which should use the second-generation of the Volkswagen Group's new front/all-wheel drive modular chassis, should start selling in Europe later this year. The new A4 is expected to be larger but lighter, with a revamped MMI technology interface, a familiar crop of turbo and diesel powertrains, and a richer interior to justify a more upmarket price. Rumors are also strong about the return of the Avant wagon.
Expect to see the new A4 in North America about this time next year. In the meantime, the A3 will continue to satisfy buyers who crave either the A3's diminutive style, its badge cachet at reasonable price, its smaller, nimbler handling, or all three.
Dan Frio, Automotive Editor