2015 Audi A3 vs. 2015 Cadillac ATS Comparison Video
December 18, 2014
Automotive journalists and automotive enthusiasts tend to think of cars in strict segments. This SUV "competes" with that SUV because it's based on a truck-based platform, this sport sedan "competes" with that sport sedan because they both have rear-wheel drive. Apples must compete with apples, plums must compete with plums.
Except cars are consumer goods that people pay for where price is a prime reason for purchase and apples-to-apples comparisons aren't a necessity. A Hyundai Azera can be cross-shopped with a Chrysler 300 even though they send their power different places, a base model Ford Edge can be compared to a loaded Honda CR-V because they cost a similar amount. It's about what people cross-shop, not creating an automotive fantasy league.
In this spirit, we're using our video comparison series to occasionally think outside the usual apples-to-apples box. Our most recent video featuring our long-term 2015 Audi A3 versus the Cadillac ATS is a prime example. They belong to different segments. One is rear-wheel drive, the other front- or all-wheel drive. One can be had with a V6, the other with a diesel engine. On paper, they are disparate, and in the minds of many, they shouldn't be compared.
And yet, they are both small sedans from luxury brands that are priced in the mid-30s when equipped realistically with options. When both have a 2.0-liter turbocharged engine, the ATS is only $2,500 more than the A3 2.0T. I say real car shoppers would cross-shop these two cars in the real world, so to help them out, Mike Monticello took up the A3's cause while Jay Kavanagh defended the ATS in our video comparison test.
Watch to see which sedan our judge Alistair Weaver would choose and tell us which one you would buy.
James Riswick, Automotive Editor