FOR IMMEDIATE RELEASE
Toyota Suspends Sales of Recalled Models; Edmunds.com Comments
SANTA MONICA, Calif. — January 27, 2010 — Toyota has suspended sales of its recalled models.
"Tylenol pulled its products off the shelves, and I imagine that in this situation, Toyota eventually had the same decision-making thought process: realizing that the company has to get ahead of the problem," commented Edmunds.com CEO Jeremy Anwyl. "Toyota needed to send a clear message they care more about their customers than monthly profits. And they are."
"This unprecedented automotive decision indicates how serious a safety problem this is," noted Edmunds.com Senior Analyst Michelle Krebs, who has been following the story for AutoObserver.com. "We've gone from floormats to recalls for wear items to a full shutdown, and I can't help but think that the company's credibility is being called into question. This could have a long term impact, but then again, Ford recovered from the rollover debacle."
"In this highly competitive market, no automaker — not even Toyota — can afford to stop selling its cars and trucks for long, but perhaps Toyota is banking on the idea that customers will appreciate the priority of their safety in this decision," commented Edmunds.com Senior Analyst Jessica Caldwell. "When an airline delays a flight for mechanical reasons, passengers may grumble, but on some level they're always grateful that the technical issue was found before they were midair."
"Suspending sales and production is certainly good to reassure the public that they are serious about doing something, but too many jobs and lost sales are involved for this to be a PR stunt," said Edmunds.com Director of Vehicle Testing Dan Edmunds. "They must really be concerned about this being something other than a rare condition. Hopefully this means the fix is very close to being ready, because suspension of production and sales is not tolerable for very long."
Some Edmunds.com spokespeople are available for interviews in Edmunds.com's television studio in its Santa Monica, Calif. headquarters and in its Detroit-area satellite office.
About Edmunds Inc. (http://www.edmunds.com/help/about/)
Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders.
Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.