Toyota, Honda Pace 37% First Quarter Sales Growth of Hybrid and Electric Vehicles, Reports

Toyota, Honda Pace 37% First Quarter Sales Growth of Hybrid and Electric Vehicles, Reports

Toyota, Honda Pace 37% First Quarter Sales Growth of Hybrid and Electric Vehicles, Reports

SANTA MONICA, Calif. — April 5, 2011 — Sales of new hybrid and electric cars climbed 37 percent in the first quarter of 2011, according to new data released by, the premier resource for automotive information. The growth outpaced sales of traditional gasoline-powered cars and trucks whose first quarter sales improved 20 percent over the same period in 2010.

Leading the way in sales of hybrid and electric vehicles — also known as "advanced technology" vehicles — was Toyota, which sold 54,609 units in the first quarter, 37 percent more than the same period last year. Toyota's flagship hybrid, the Prius, grew more than 50 percent year over year, making up almost 80 percent of the company's advanced tech sales.

Manufacturer Q1 2011 Q1 2010 Percent Change
Toyota 54,609 39,861 37.0%
Honda 11,354 6,160 84.3%
Ford 7,704 7,047 9.3%
GM 2,323 1,585 46.6%
Nissan 1,728 2,072 -16.6%
Porsche 432 0 N/A
Volkswagen 169 0 N/A
Mercedes-Benz 110 458 -75.9%
BMW 94 64 46.8%

Honda enjoyed the highest growth in advanced technology sales in the first quarter. Its 11,354 sales accounted for an 84 percent increase over 1Q 2010.The Insight hybrid led the way with 6,058 first quarter sales — a 22 percent increase over 1Q 2010. Honda also successfully introduced the CR-Z hybrid in 2011, with 3,670 sales in the first quarter.

But not all hybrids are winners so far this year. Mercedes-Benz and Nissan have seen advanced tech sales fall 76 percent and 17 percent, respectively, through the first three months of the year. The Lexus HS 250h, meanwhile, saw sales plummet almost 80 percent in the first quarter.

The rise of hybrid and electric vehicles comes as gas prices continue to soar. And as some analysts anticipate prices at the pump to exceed $5/gallon by the end of the year, expects more consideration of all fuel-efficient vehicles, especially hybrids and EVs.

" analysts are starting to see the same pattern of buyer behavior that we saw when gas prices last hit record highs in 2008," said Edmunds' Auto Senior Editor John O'Dell. "But the price at the pump isn't the only force driving the market. With nearly a dozen new models to choose from, hybrids are offering a much broader appeal than they have in the past."

Read more details about hybrid and EV sales in the first quarter of 2011 on at Updated sales and consumer consideration data can be found in the Data Center at

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Edmunds publishes Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders., the premier online resource for automotive information, launched in 1995 as the first automotive information Web site and hosts the most established automotive community online. Its mobile site, accessible from any smartphone at, makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. is the most-read automotive enthusiast Web site. Its mobile site, accessible from any smartphone at, features the wireless Web's highest quality car photos and videos. provides insightful automotive industry commentary and analysis. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow on Twitter@edmunds and fan on Facebook at

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