The Economy and the Weather Contribute to Strong December Auto Sales, says Edmunds.com

The Economy and the Weather Contribute to Strong December Auto Sales, says Edmunds.com


SANTA MONICA, Calif. — December 23, 2014 — Edmunds.com, the premier destination for car shopping, forecasts that 1,511,309 new cars and trucks will be sold in the U.S. in December for an estimated Seasonally Adjusted Annual Rate (SAAR) of 16.8 million. The projected sales will be a 16.4 percent increase from November 2014, and an 11.4 percent increase from December 2013.

Based on Edmunds.com's December forecast, overall U.S. light vehicle sales will be 16.5 million for the 2014 calendar year, a 6.0 percent increase over 2013.

"Many factors have helped car sales recently," says Edmunds.com Senior Analyst Jessica Caldwell. "Low gas prices, a record stock market and the improving economy are making people feel more financially comfortable, and even the weather has cooperated, for the most part."

SALES VOLUME FORECAST, BY MANUFACTURER

Sales
Volume
December 2014
Forecast
December
2013
November
2014
Change from
December 2013
Change from
November 2014
GM 262,191 230,157 225,816 13.9% 16.1%
Ford 224,914 216,592 186,336 3.8% 20.7%
Toyota 219,587 190,843 183,346 15.1% 19.8%
Chrysler Group 200,621 161,008 170,839 24.6% 17.4%
Honda 140,023 135,255 121,814 3.5% 14.9%
Nissan 114,878 109,758 103,188 4.7% 11.3%
Hyundai/Kia 105,995 96,636 98,608 9.7% 7.5%
VW/Audi 53,312 51,028 48,246 4.5% 10.5%
Industry 1,511,309 1,356,985 1,298,436 11.4% 16.4%
*NOTE: December 2014 had 26 selling days, December 2013 had 25 and November 2014 had 25.

Edmunds.com estimates that retail SAAR will come in at 14.0 million vehicles in December, with fleet transactions accounting for 16.5 percent of total sales. An estimated 2.42 million used cars will be sold in December, for a SAAR of 35.6 million (compared to 2.64 million — or a SAAR of 36.3 million — used car sales in November).

AUTOMAKER PERFORMANCE

MARKET SHARE FORECAST, BY MANUFACTURER

Market
Share
December
2014 Forecast
December
2013
November
2014
Change from
December 2013
Change from
November 2014
GM 17.3% 17.0% 17.4% 0.4% 0.0%
Ford 14.9% 16.0% 14.4% -1.1% 0.5%
Chrysler Group 13.3% 11.9% 13.2% 1.4% 0.1%
Honda 9.3% 10.0% 9.4% -0.7% -0.1%
Nissan 7.6% 8.1% 7.9% -0.5% -0.3%
Toyota 14.5% 14.1% 14.1% 0.5% 0.4%
Hyundai/Kia 7.0% 7.1% 7.6% -0.1% -0.6%
VW/Audi 3.5% 3.8% 3.7% -0.2% -0.2%

More insight into recent auto industry trends can be found in Edmunds.com's Industry Center at http://www.edmunds.com/industry-center/.

About Edmunds.com, Inc.
Car-shopping website Edmunds.com serves nearly 18 million visitors each month. With Edmunds.com Price Promise®, shoppers can get an instant, upfront price for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Car shoppers can browse not only inventory listings at Edmunds.com and on its acclaimed apps, but also comprehensive car reviews, shopping tips, photos, videos and feature stories. Named by Maritz Research as one of the most trusted online consumer review sites — and the only automotive site listed in the top ten — Edmunds.com welcomes all car-shopping questions on its free Live Help Line at 1-855-782-4711 and help@edmunds.com, via text at ED411 and on Twitter and Facebook. Based in Santa Monica with a satellite office in downtown Detroit, Edmunds.com can also be found on Pinterest, LinkedIn, Instagram, and Google+ and Flipboard.

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