Steady Car Sales in October Set a Festive Tone for Upcoming Holiday Shopping Season, Says Edmunds.com

Steady Car Sales in October Set a Festive Tone for Upcoming Holiday Shopping Season, Says Edmunds.com


SANTA MONICA, Calif. — October 30, 2014 — Edmunds.com, the premier destination for car shopping, forecasts that 1,281,548 new cars and trucks will be sold in the U.S. in October for an estimated Seasonally Adjusted Annual Rate (SAAR) of 16.3 million. The projected sales will be a 3.1 percent increase from September 2014, and a 6.4 percent increase from October 2013.

"Car and truck sales have settled into a groove," says Edmunds.com Senior Analyst Jessica Caldwell. "Dealers are welcoming a consistent flow of shoppers into their showrooms, and the pace will likely remain steady through the end of the year. With declining gas prices and strong truck and SUV sales, the industry is poised for a very busy holiday season."

SALES VOLUME FORECAST, BY MANUFACTURER
Sales
Volume
Oct-14
Forecast
Oct-13 Sep-14 Change from
Oct 2013*
Change from
Sep 2014*
GM 231,131 226,402 223,437 2.1% 3.4%
Ford 186,173 191,267 179,518 -2.7% 3.7%
Toyota 179,294 168,976 167,279 6.1% 7.2%
Chrysler Group 170,862 140,083 169,890 22.0% 0.6%
Honda 124,178 114,538 118,223 8.4% 5.0%
Nissan 101,959 91,018 102,955 12.0% -1.0%
Hyundai/Kia 97,023 93,309 96,638 4.0% 0.4%
VW/Audi 40,732 41,130 40,913 -1.0% -0.4%
Industry 1,281,548 1,204,902 1,242,527 6.4% 3.1%
*NOTE: October 2014 had 27 selling days, October 2013 had 27 and September 2014 had 24.

Edmunds.com estimates that retail SAAR will come in at 13.6 million vehicles in October, with fleet transactions accounting for 16.5 percent of total sales. An estimated 2.96 million used cars will be sold in October, for a SAAR of 35.6 million (compared to 2.95 million — or a SAAR of 36.3 million — used car sales in September).

MARKET SHARE FORECAST, BY MANUFACTURER
Market
Share
Oct-14
Forecast
Oct-13 Sep-14 Change from October
2013 (Percentage pts.)
Change from September
2014 (Percentage pts.)
GM 18.0% 18.8% 18.0% -0.8% 0.1%
Ford 14.5% 15.9% 14.4% -1.3% 0.1%
Toyota 14.0% 14.0% 13.5% 0.0% 0.5%
Chrysler Group 13.3% 11.6% 13.7% 1.7% -0.3%
Honda 9.7% 9.5% 9.5% 0.2% 0.2%
Nissan 8.0% 7.6% 8.3% 0.4% -0.3%
Hyundai/Kia 7.6% 7.7% 7.8% -0.2% -0.2%
VW/Audi 3.2% 3.4% 3.3% -0.2% -0.1%

Edmunds.com encourages shoppers in the market right now for a new car to check out Edmunds.com's Deals of the Month page, where they can find some of the strongest available deals, including zero-percent financing for up to 60 months on a 2014 Volswagen Jetta SportWagen or $3,500 cash on a 2014 Nissan Leaf.

About Edmunds.com
Car-shopping website Edmunds.com serves nearly 18 million visitors each month. With Edmunds.com Price Promise®, shoppers can get an instant, upfront price for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Car shoppers can browse not only inventory listings at Edmunds.com and on its acclaimed apps, but also comprehensive car reviews, shopping tips, photos, videos and feature stories. Named by Maritz Research as one of the most trusted online consumer review sites — and the only automotive site listed in the top ten — Edmunds.com welcomes all car-shopping questions on its free Live Help Line at 1-855-782-4711 and help@edmunds.com, via text at ED411 and on Twitter and Facebook. Based in Santa Monica with a satellite office in downtown Detroit, Edmunds.com can also be found on Pinterest, LinkedIn, Instagram, and Google+ and Flipboard.

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