Luxury Autos Earn a Royal Lift on Edmunds.com following William and Kate's Wedding
SANTA MONICA, Calif. — May 9, 2011 — For certain premium luxury brands, William and Kate's highly publicized wedding may have been a regal product placement opportunity, according to Edmunds.com, the premier online resource for automotive information.
Bentley site traffic increased by 185 percent on Edmunds.com the day of the royal wedding (4/29/11), compared to the average "consideration" levels for the brand over the previous four Fridays. The famed British automaker had the honor of chauffeuring Prince William and his brother Harry to Westminster Abbey in a Continental Flying Spur.
For Aston-Martin, which made the convertible that Prince William took for a spin with his new bride, the increased attention was almost as sweet, with a lift of 153 percent over its Friday average.
"It's not surprising that some viewers among the hundreds of millions who watched the wedding would immediately try to find out more about these gorgeous cars," said Carroll Lachnit, features editor at Edmunds.com. "Most people — certainly most Americans — have never before seen some of these stately, elegant and yes, even sexy, vehicles."
Rolls-Royce, which carried the bride to the ceremonies in a Phantom Coupe, earned a 93 percent increase in consideration on Edmunds.com. Jaguar, whose new XJ transported the bride's mother to the wedding, received a 45 percent lift in consideration.
For more details on how the royal vehicles resonated with Edmunds.com com visitors, please read the full recap on Edmunds' AutoObserver.com at http://www.autoobserver.com/2011/05/wheels-from-royal-wedding-intrigued-viewers.html.
About Edmunds.com, Inc. (http://www.edmunds.com/help/about/index.html)
Edmunds.com Inc. publishes Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site and hosts the most established automotive community online. Its mobile site, accessible from any smartphone at www.edmunds.com, makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. InsideLine.com is the most-read automotive enthusiast Web site. Its mobile site, accessible from any smartphone at www.insideline.com, features the wireless Web's highest quality car photos and videos. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.