Hyundai's Oscar Ads Raise Consideration Levels on Edmunds.com

Hyundai's Oscar Ads Raise Consideration Levels on Edmunds.com


Hyundai's Oscar Ads Raise Consideration Levels on Edmunds.com

SANTA MONICA, Calif. — February 28, 2011Hyundai's big advertising investment in the Academy Awards earned a noticeable bump in consumer interest, according to site traffic data on Edmunds.com, the premier online resource for automotive information.

In the hours following the Oscars, Hyundai's overall brand saw a 13 percent lift in consideration compared to last Sunday night's traffic. The increase came after the Korean automaker aired a total of ten ads during both the awards telecast and the red carpet pre-show.

Hyundai advertised a total of four individual models during the two telecasts. Each model received an overall increase in consideration on Edmunds.com, although some performed better than others:

  • Hyundai ran its most ads for the Elantra. The four spots promoting the compact automobile boosted its consideration on Edmunds.com 35 percent.
  • The brand new Equus enjoyed the highest consideration boost of any Hyundai model last night. The luxury car's two ads helped to deliver a 67 percent increase on Edmunds.com.
  • The one ad for the Sonata Hybrid helped to drive the model's consideration level 22 percent.
  • Another ad for the Hyundai Genesis contributed to the model's 14 percent increase in consideration.

Edmunds' InsideLine.com has more on Hyundai's Oscar strategy at http://www.edmunds.com/hyundai/.

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Edmunds publishes Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site and hosts the most established automotive community online. Its mobile site, accessible from any smartphone at www.edmunds.com, makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. InsideLine.com is the most-read automotive enthusiast Web site. Its mobile site, accessible from any smartphone at www.insideline.com, features the wireless Web's highest quality car photos and videos. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.

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