Hyundai's Oscar Ads Raise Consideration Levels on Edmunds.com
SANTA MONICA, Calif. — February 28, 2011 — Hyundai's big advertising investment in the Academy Awards earned a noticeable bump in consumer interest, according to site traffic data on Edmunds.com, the premier online resource for automotive information.
In the hours following the Oscars, Hyundai's overall brand saw a 13 percent lift in consideration compared to last Sunday night's traffic. The increase came after the Korean automaker aired a total of ten ads during both the awards telecast and the red carpet pre-show.
Hyundai advertised a total of four individual models during the two telecasts. Each model received an overall increase in consideration on Edmunds.com, although some performed better than others:
- Hyundai ran its most ads for the Elantra. The four spots promoting the compact automobile boosted its consideration on Edmunds.com 35 percent.
- The brand new Equus enjoyed the highest consideration boost of any Hyundai model last night. The luxury car's two ads helped to deliver a 67 percent increase on Edmunds.com.
- The one ad for the Sonata Hybrid helped to drive the model's consideration level 22 percent.
- Another ad for the Hyundai Genesis contributed to the model's 14 percent increase in consideration.
Edmunds' InsideLine.com has more on Hyundai's Oscar strategy at http://www.edmunds.com/hyundai/.
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