FOR IMMEDIATE RELEASE
General Motors Regaining Lost Market Share Ground in October According to Edmunds.com
SANTA MONICA, Calif. — October 16, 2009 — Edmunds.com, the premier online resource for automotive information, has preliminarily forecast General Motors (GM) retail market share for October to rise to 22.4 percent from the third-quarter retail average of 19.1 percent.
Edmunds.com also estimates the Seasonally Adjusted Annual Rate (SAAR) of sales for October to date is in the low 10 million rate.
"GM is benefiting this month from its recent product launches in key volume segments, an abundance of media coverage, including positive reviews of its new models, and a surge in ad spending on its new campaign," observed Jeremy Anwyl, CEO of Edmunds.com.
"But, GM is climbing from a low base. Continuing to gain share will be increasingly difficult as other manufacturers fight for consumers," noted Anwyl.
Here is additional consideration data, which correlates to unique page views of a specific vehicle, on GM's recent product launches:
- Six weeks into the launch of the Cadillac CTS Wagon: Consideration on the Vehicle (by segment) is up 7 percent
- Nine weeks into the launch of the Buick LaCrosse: Consideration of the Vehicle (by segment) is up nearly 42 percent
- 14 weeks into the launch of the Chevrolet Equinox: Consideration of the Vehicle (by segment) is up nearly 17 percent
- Five weeks into the launch of the GMC Terrain: Consideration of the Vehicle (by segment) is up nearly 11 percent
For more information, please visit Edmunds' AutoObserver.com story "GM Regaining Lost Market Share in October, Edmunds.com Reports" at http://www.autoobserver.com/2009/10/gm-regaining-lost-market-share-ground-in-october-edmundscom-reports.html.
About Edmunds Inc. (http://www.edmunds.com/help/about/)
Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders.
Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.