Ford on Track to Be Second in 2010 U.S. Sales, Reports

Ford on Track to Be Second in 2010 U.S. Sales, Reports

Ford on Track to Be Second in 2010 U.S. Sales, Reports

SANTA MONICA, Calif. — April 27, 2010 — Data, the premier online resource for automotive information, suggests that Ford could return to being the number two automaker in the U.S.

"Ford has demonstrated that the key to a turnaround is product, product, product — while pushing costs down," commented Senior Analyst Michelle Krebs who covers the subject in more detail at "The company's market share for 2010 is over 17 percent for the first time since 2006, and Fords are selling at a higher relative price and with lower incentives." analysts also noted the following facts about Ford:

  • Ford's average sticker price rose $952 from 2009 to 2010 while Ford's average transaction price climbed $1,294 during the same period.
  • In terms of incentives, Ford spent $3,221 per vehicle sold in the first quarter of 2010; last year, they spent $3,338 per vehicle.
  • The average Ford vehicle took 51 days to be sold once it reached the dealership in the first quarter of 2010. Last year, Ford averaged 73 days-to-turn.
  • In the first quarter of 2010 the Ford F-150 once again became the top-selling light vehicle in the U.S.

"Ford's biggest worry now is how to lessen its current debt," continued Krebs. "But Alan Mulally deserves credit for keeping the automaker on a consistent, steady course — and Bill Ford deserves a round of applause for hiring Mulally!"

About Edmunds (
Edmunds publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders., the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site. launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.

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