FOR IMMEDIATE RELEASE
Ford and General Motors Take New Approach to Entice Car Buyers; Edmunds.com Comments
SANTA MONICA, Calif. — March 31, 2009 — Tomorrow's automotive sales report is expected to once again be dismal. Edmunds.com analysts anticipate a 42 percent year-over-year decline in sales, and a SAAR of about 8.9 million vehicles — slightly more than half the number of cars sold in 2007.
Today, Ford and General Motors both announced the launch of programs that may jump-start their sales. Details on both programs can be found at www.autoobserver.com.
"With their new programs, Ford and GM take one of the reasons that buyers may have deferred a purchase off the table," stated Edmunds.com Chief Executive Officer Jeremy Anwyl. "But, they still need to emphasize why their vehicles are worthy of consideration in the first place."
"This program is likely to resonate with car shoppers much more than the typical incentives that have simply become white noise in the marketplace," remarked Edmunds.com Senior Analyst Jesse Toprak.
"Hyundai has had great success getting buyers into showrooms with this kind of message, and it is certainly not unusual for automakers to copy each other's successful strategies," stated Edmunds' AutoObserver.com Editor Michelle Krebs. "Now, the pressure is on the other imports that have been watching Hyundai's success and now are seeing Ford and GM rising to the occasion."
Edmunds.com spokespeople are available for interviews in Edmunds.com's television studio in its Santa Monica, Calif. headquarters and in its Detroit-area satellite office.
About Edmunds Inc. (http://www.edmunds.com/about/)
Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.