FOR IMMEDIATE RELEASE
Edmunds.com Unveils Car Safety Guide
Provides consumers with vehicle safety ratings, important advice and recalls
SANTA MONICA, Calif. — July 13, 2006 — Motor vehicle accidents were the leading cause of death of people between the ages of four and 34 in the United States and more than 43,000 deaths occurred on American roadways in 2005, according to the National Highway Traffic Safety Administration (NHTSA). In an effort to promote vehicle safety, Edmunds.com, the premier online resource for automotive information, today launched the Car Safety Guide at www.edmunds.com/safety.
"Safety has become one of the primary considerations for new car buyers and we are committed to providing our visitors a range of practical information they can use to make well-informed decisions," said Joanne Helperin, senior features editor for the Edmunds.com Car Safety Guide. "Our Car Safety Guide may even help save lives and reduce injuries."The Car Safety Guide features:
- Safety Feature Articles
- Ratings from NHTSA and the International Institute for Highway Safety (IIHS)
- Car Safety Technology Updates
- Safe Driving Tips
- Child Passenger Safety Advice
- Teen and Senior Driving Information
- Special Needs Mobility Coverage
"New safety technology is always being introduced and car-shoppers who haven't been in the market for awhile may not know what is available," remarked Helperin. "For example, thirty-five percent of 2006 model year vehicles have standard or optional parking sensors and 10 percent have standard or optional rear-view cameras; this relatively new technology is very effective in helping to prevent potentially fatal back-over accidents."
About Edmunds.com, Inc.
Edmunds.com is the premier online resource for automotive information. Its comprehensive set of data, tools and services, including the industry's largest collection of automotive photographs and online videos, is generated by Edmunds.com Information Solutions and is licensed to third parties and used by over 15,000 cars dealers including 98 of the 100 dealers named to the Ward's Dealer Business "e-Dealer 100" list. Perhaps the most popular consumer product, Edmunds.com True Market Value® pricing, is relied upon by millions of people seeking market-reflective valuations for new and used vehicles. The company also supplies content for the auto sections of NYTimes.com, AOL, CNN.com and About.com; provides weekly data to Automotive News; and delivers monthly data reports to Wall Street analysts. In addition, Edmunds.com publishes Inside Line, a free high-speed online magazine for auto enthusiasts, and CarSpace, an automotive lifestyle social networking Web site for anyone with an interest in automobiles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com StudySM, was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated No. 1 in Keynote's study of third-party automotive Web sites. The company is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.