Edmunds.com Reports on Academy Award Ad Effectiveness: Hyundai and Audi Traffic Soaring After Broadcast

Edmunds.com Reports on Academy Award Ad Effectiveness: Hyundai and Audi Traffic Soaring After Broadcast


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Edmunds.com Reports on Academy Award Ad Effectiveness: Hyundai and Audi Traffic Soaring After Broadcast

SANTA MONICA, Calif. — February 23, 2009 — Edmunds.com, the premier online resource for automotive information, has noted a significant boost in site traffic for Hyundai and Audi since the automakers' advertising ran during the broadcast of the Academy Awards.

Since the broadcast, Hyundai pages have received 27 percent more visitors compared with the comparable period during the previous week, while Audi pages have received 26 percent more visitors.

"This is proof that when you have a powerful message, television advertising still works," observed Edmunds.com CEO Jeremy Anwyl.

Hyundai chose to advertise its http://www.edmunds.com/about/)
Edmunds.com publishes three Web sites that empower, engage and educate automotive consumers and enthusiasts. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value® , is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in January 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in February 2006 and is an automotive social networking Web site and home to the oldest and most established automotive community. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.

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