Edmunds.com Forecasts May Auto Sales

Edmunds.com Forecasts May Auto Sales


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Edmunds.com Forecasts May Auto Sales

SANTA MONICA, Calif. — May 28, 2008 — This month's new vehicle sales (including fleet sales) are expected to be 1.44 million units, a 7.4 percent decrease from May 2007 and a 15.8 percent increase from April 2008, according to Edmunds.com, the premier online resource for automotive information.

May 2008 had 27 selling days, one more than last May 2007. When adjusted for this difference, sales decreased 10.8 percent from May 2007. (The chart below sets forth other unadjusted and adjusted comparisons.)

  Change from May 2007 (Adjusted for more selling days) Change from May 2007 (Unadjusted for more selling days)
Chrysler -21.2% -18.2%
Ford -12.7% -9.3%
GM -22.2% -19.2%
Honda 3.2% 7.2%
Nissan -0.1% 3.8%
Toyota -6.7% -3.1%
Industry Total -10.8% -7.4%

"As a result of high gas prices, compact car and hybrid market share are predicted to reach an all-time high this month," observed Jesse Toprak, Executive Director of Industry Analysis for Edmunds.com. "Toyota is projected to have record market share despite the softening of the automotive market."

The combined monthly U.S. market share for Chrysler, Ford and General Motors (GM) domestic nameplates is estimated to be 47.9 percent in May 2008, down from 52.8 percent in May 2007 and down slightly from 48.4 percent in April 2008.

"The seismic shift in consumer preference for small instead of large vehicles like those offered by Detroit automakers has left the domestic big three automakers in bad shape compared with Toyota and Honda," said Michelle Krebs, Senior Editor of Edmunds' AutoObserver.com. "As a result, the big three share of the U.S. market has slumped to a near record low." (Please read Edmunds' AutoObserver.com's story "Seismic Shift to Smaller Segments Rock U.S. Market, Edmunds' Analysis Shows" for more information.)

Edmunds.com predicts Chrysler will sell 163,000 units in May 2008, down 18.2 percent compared to May 2007 and up 10.8 percent from April 2008. This would result in a new car market share of 11.3 percent for Chrysler in May 2008, down from 12.8 percent in May 2007 and down from 11.8 percent in April 2008.

Edmunds.com predicts Ford will sell 227,000 units in May 2008, down 9.3 percent compared to May 2007 and up 15.6 percent from April 2008. This would result in a new car market share of 15.8 percent of new car sales in May 2008 for Ford, down from 16.1 percent in May 2007 and even at 15.8 percent in April 2008.

Edmunds.com predicts GM will sell 300,000 units in May 2008, down 19.2 percent compared to May 2007 and up 16.3 percent from April 2008. GM's market share is expected to be 20.9 percent of new vehicle sales in May 2008, down from 23.9 percent in May 2007 and up slightly from 20.8 percent in April 2008.

Edmunds.com predicts Honda will sell 156,000 units in May 2008, up 7.2 percent from May 2007 and up 15.2 percent from April 2008. Honda's market share is expected to be 10.8 percent in May 2008, up from 9.3 percent in May 2007 and down slightly from 10.9 percent in April 2008.

Edmunds.com predicts Nissan will sell 97,000 units in May 2008, up 3.8 percent from May 2007 and up 27.3 percent from April 2008. Nissan's market share is expected to be 6.7 percent in May 2008, up from 6.0 percent in May 2007 and up from 6.1 percent in April 2008.

Edmunds.com predicts Toyota will sell 261,000 units in May 2008, down 3.1 percent from May 2007 and up 19.8 percent from April 2008. Toyota's market share is expected to be 18.1 percent in May 2008, up from 17.3 percent in May 2007 and up from 17.5 percent in April 2008.

About Edmunds
Edmunds.com publishes three Web sites that empower, engage and educate automotive consumers and enthusiasts. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value® , is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in January 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in February 2006 and is an automotive social networking Web site and home to the oldest and most established automotive community. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.

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