Edmunds.com Comments on Online Privacy Regulation Draft
SANTA MONICA, Calif. — May 4, 2010 — Congress is about to consider proposed legislation relating to online privacy.
Representatives Boucher and Stern, who are sponsoring the draft legislation, believe that visitors to a Web site should have to "opt in" to receive targeted advertising based on their online behavior on that site after they leave that site. In contrast to many Web sites, Edmunds.com, the premier online resource for automotive information, agrees that this is an important step in the protection of consumer privacy.
"It is unfortunate that there is a need for such regulation when it is clear that this practice straightforwardly ignores Web site visitors' privacy expectations," said Edmunds.com CEO Jeremy Anwyl. "Members of the industry should have been able to figure this out on their own."
Additionally, Representatives Boucher and Stern propose that visitors should have the ability to "opt out" of receiving targeted advertising by Web sites even when the practice doesn't involve the transfer of visitor information to a third party.
"They got it broadly correct — they understand that there is a difference between noting site visitor preferences and sharing visitor information with third parties," stated Anwyl. "But an opt-out requirement for same-site privacy is not needed and counterproductive."
Previously, the Federal Trade Commission dismissed the need for such an opt-out mechanism. On this issue, Edmunds.com sides with the FTC.
"When you go to the doctor, you certainly expect that the doctor will keep your information private but still share relevant information with the nurse and other appropriate colleagues," asserted Anwyl. "On a Web site, the same logic applies."
About Edmunds Inc. (http://www.edmunds.com/about/)
Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.