FOR IMMEDIATE RELEASE
Edmunds' InsideLine.com Redesign Establishes New Standard; Showcases Internet's Highest Quality Car Photos and Videos
SANTA MONICA, Calif. — October 22, 2009 — Today, a new standard has been set for Web sites that deliver photography and videography. InsideLine.com, the most-read automotive enthusiast Web site, has been redesigned and optimized for 1280x1024 screen resolution.
"We anticipate that ESPN.com, NationalGeographic.com and other image-oriented Web sites will soon follow our lead in delivering larger, higher quality photos and videos to connect emotionally with an audience," declared Edmunds CEO Jeremy Anwyl. "Monitors are getting bigger to accommodate ever-increasing multimedia functionality, so it is inevitable that more Web sites will evolve in response."
The InsideLine.com team has made a special effort to maximize the graphics while minimizing page-load time.
Editorial Director Kevin Smith commented, "We now have images to luxuriate in better than anyone else in our space. The visitor experience is really something to behold."
Additionally, the site features a new type of advertising placement: the "OPA Pushdown." Ad content grows, then shrinks again, pushing the site content down rather than covering it. When collapsed, the ad is extremely thin and non-intrusive. The Online Publishers Association (OPA) recently introduced this compelling ad format, and it is expected to become a very popular tool for advertisers in 2010.
About Edmunds Inc. (http://www.edmunds.com/about/)
Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car–Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third–party automotive Web sites. Inside Line launched in 2005 and is the most–read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.