Edmunds' InsideLine.com Publishes Exclusive Op-Ed by Hyundai President John Krafcik
Edmunds' AutoObserver.com interviews Mr. Krafcik in Q&A video
SANTA MONICA, Calif. — June 14, 2010 — Edmunds' 2011 Hyundai Equus and Hyundai's entry into the premium luxury market.
In his 2011 Hyundai Equus. For buyers intent on quality experiences, confident in their own skin and hesitant to pay a premium for the superficial patina of a luxury showroom, our focus with Equus on an outstanding product delivered to them on their terms will provide an intriguing alternative for them."
Mr. Krafcik recently visited Edmunds.com's Santa Monica headquarters where he was interviewed by Senior Analyst and Editor at Large Karl Brauer about the automotive industry, and the mid-size car market specifically. One interesting point of discussion that arose was the growing trend for teenagers to be relatively uninterested in buying or owning a vehicle. A video of the interview can be viewed on Edmunds' AutoObserver.com at http://www.autoobserver.com/2010/06/video-hyundais-krafcik-discusses-the-industry-midsize-cars-and-young-people.html.
Related Hyundai content includes Who'd Buy a $55,000 Hyundai? Surprising Answers by Edmunds' AutoObserver.com Contributor Mark Holthoff at http://www.autoobserver.com/2010/05/whod-buy-a-55000-hyundai-surprising-answers.html, and an InsideLine.com video of Karl Brauer and Senior Analyst Jessica Caldwell discussing the marketing challenges and advantages Hyundai faces launching the Equus in the United States, available at http://blogs.insideline.com/straightline/2010/05/debate-can-hyundai-get-buyers-to-pay-55000-for-the-2011-equus.html.
About Edmunds.com, Inc. (http://www.edmunds.com/about/)
Edmunds.com Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site. Its mobile site, accessible from any smartphone at www.edmunds.com, makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. InsideLine.com is the most-read automotive enthusiast Web site. Its mobile site, accessible from any smartphone at www.insideline.com, features the wireless Web's highest quality car photos and videos. CarSpace is the most established automotive social networking Web site. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.