Auto Sales Staying Strong in February, Forecasts Edmunds

Auto Sales Staying Strong in February, Forecasts Edmunds

2017 is showing signs of being a near-record year, but automakers may have to work harder to get there


SANTA MONICA, CA — February 23, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,331,787 new cars and trucks will be sold in the U.S. in February for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.6 million. This reflects a 17 percent increase in sales from January 2017, but a 1 percent decrease from February 2016. Even though February is historically a slow sales month, it gets a nice bump from the President's Day holiday weekend when auto sales are usually 20 percent higher than an average February weekend.

"The holiday weekend is likely a contributing factor to strong sales in February, but we're also seeing signs that automakers are starting to be a bit more aggressive to move cars off the lot," said Jessica Caldwell, Edmunds executive director for industry analysis. "Fleet sales were robust in February, and incentives are continuing to rise. While trucks and SUVs don't need as much help to find interested buyers, inventories of passenger cars have been building."

SALES VOLUME FORECAST, BY MANUFACTURER
Sales
Volume
February
2017 Forecast
February
2016
January
2017
Change from
February 2016
Change from
January 2017
GM 240,795 227,825 195,909 5.7% 22.9%
Ford 208,627 216,045 171,186 -3.4% 21.9%
Toyota 179,593 187,954 143,048 -4.4% 25.5%
Fiat Chrysler 169,514 187,318 152,218 -9.5% 11.4%
Nissan 129,561 130,911 112,319 -1.0% 15.4%
Honda 117,685 118,986 106,380 -1.1% 10.6%
Hyundai/Kia 96,054 102,746 82,133 -6.5% 16.9%
VW/Audi 38,669 34,039 36,711 13.6% 5.3%
Industry 1,331,787 1,344,983 1,138,241 -1.0% 17.0%
*NOTE: February 2017 had 24 selling days, February 2016 had 24 and January 2016 had 24.

Edmunds estimates that retail SAAR will come in at 13.5 million vehicles in February 2017, with fleet transactions accounting for 23.3 percent of total sales. An estimated 3.4 million used vehicles will be sold in February 2017, for a SAAR of 37.9 million (compared to 3.0 million — or a SAAR of 37.9 million — in January).

MARKET SHARE FORECAST, BY MANUFACTURER
Market
Share
February
2017 Forecast
February
2016
January
2017
Change from
February 2016
Change from
January 2017
GM 18.1% 16.9% 17.2% 1.1% 0.9%
Ford 15.7% 16.1% 15.0% -0.4% 0.6%
Toyota 13.5% 14.0% 12.6% -0.5% 0.9%
Fiat Chrysler 12.7% 13.9% 13.4% -1.2% -0.6%
Nissan 9.7% 9.7% 9.9% 0.0% -0.1%
Honda 8.8% 8.8% 9.3% 0.0% -0.5%
Hyundai/Kia 7.2% 7.6% 7.2% -0.4% 0.0%
VW/Audi 2.9% 2.5% 3.2% 0.4% -0.3%

More insight into recent auto industry trends can be found in the Edmunds Industry Center at http://www.edmunds.com/industry-center/.

About Edmunds
Edmunds is the leading car information and shopping platform, helping millions of visitors each month find their perfect car. With products like Edmunds Your Price, Your Lease and Used+, shoppers can buy smarter with instant, upfront prices for cars and trucks currently for sale at more than 13,000 dealer franchises across the U.S. Edmunds' in-house team of unbiased car shopping experts provide industry-leading vehicle reviews and shopping tips, as well as welcome all car-shopping questions to the free Shopper Advice line at 1-855-782-4711, via email at help@edmunds.com, via text at ED411 and on Twitter and Facebook. The company is regarded as one of America's best workplaces by Fortune and Great Places to Work. Edmunds is based in Santa Monica, Calif. and has a satellite office in downtown Detroit, Mich.

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