We just bought our second XC90 after having owned an 06 since Jan 06. We had such a positive experience and now, with the unbelievable new warranty (five years 60K miles, including all routine maintenance plus wear & tear items) buying another one was a no brainer. It's safe, functional and fun to drive. Only complaints. Lousy gas mileage and third row seats are not great for anyone older than ten.
Safety, safety, safety. Did I mention it's safe? Our 2006 XC90 got rear- ended and it just cracked the bumper a bit. The car that it hit us? Destroyed its front end. Completely.
Time to add the little bells and whistles that the competition has. Also, don't make us buy the "packages" to get single useful options.