Just new to Volvo after driving Japanese for all my life (except Audi for a wonderful 3 years). Compared to previous MDX and 4-Runner, the XC90 has all the luxe one would expect at this price. Great seats, simple control-layout, great ride, decent power and capabilities. Low road noise and nice, high perch. Great grocery bag feature at back that beats a cargo net hands down. Handsome exterior design.
Looks, simplicity, safety and security, stability control in wet weather, ride, quietness, comfort and overall Euro-ride experience.
Lack of storage for simple change/sunglasses/cell phones in front, small cup holder will not hold Nalgene or Sigg containers, some cheap rentals have better safety such as easier sound systems and seat warmers that don't require your eyes to find, AWD not that great compared to Audi or Subaru.