I laughed at my husband when we bought our first Volvo 3 years ago because we are both country people and this just didn't fit in with the Fords and Dodges the we had prevously owned but now we won't buy anything else. We just recently bought the XC90 and so many of the features sold this SUV to us even after looking at several others on the market. The reliability along with the luxury is hard to find anywhere else. We see ourselves taking a Volvo with us wherever we move. The power behind it is so much better then what I could expect, handles wonderfully on an almost vertical rise.
Back up sensor, windshield wiper sensor (living in Hawaii, this is a must have), built in booster seat that moves forward, rear radio controls.
The only improvement I can see is having cooled leather seats along with the heated. Being in Hawaii the leather can get rather hot during the summer causing a not so happy response when sitting down after a day at the beach.