I owned a 240 for 16 years. Liked it, but, not driving in snow. The v50 has the features I'm interested in: safety, comfortable seats, easy to drive in traffic, easy to park. The front wheel drive with snow tires have been excellent. I don't feel that AWD is necessary. I have been concerned about reliability, but, so far the only problem has been squeaky brakes when backing up. Problem has been intermittent and dealer has been very supportive. Problem not totally gone, but, only happens on rare occassions now. The car has been reliable and it is fun to drive. I like the car and I intend to keep it.
Comfort, premium sound, versatility, performance in snow, good visibility.
Everyone is right about the rear leg room, another inch or two would be nice. What I saw during the test drive is what I got. I think that if you don't like the test drive, then its a mismatch between your needs and what this car is intended to do.