I needed a car that was a bit more pretentious than my Mercedes. At my age and a sales career I needed something more responsible looking. The volvo fit that perfectly. I wanted a toy that was fast and fun to drive.... This car has been perfect from the get go. Add some goodies and before I knew it, I had a 600 hp monster on my hands. (463 to the wheels)
My favorite feature is smoking people with big egos and more expensive cars!
The number one improvement for me and from 99.9% of other R owners is the dealer experience. It seems that volvo service depts are not capable of dealing with this car.