Last 8 years owned LX470, X5 , Cayenne and ML350. Test drove Touareg last week. Very nice. Ordered an Executive edition. Black and Black. Go test drive, you will like this redesigned truck. ( If you like the Toyota/Lexus soft ride - Touareg is probably not for you ). Expect more of a Sports Car type handling.
Too many to list. You get lot more than a comparably priced from BMW or MB. Also, this is a new design Vs. aging X5 or ML. 3 yr maintenance program is nice.
Brand conscious buyers may think twice. Is VW on par with MB,BMW or Porsche even with additional features?