I bought my rabbit on 28 Feb 08 and I now have 5,000 miles and it's ready for its first oil change. In my opinion, VW didn't just change the badge name, but the entire car altogether. Ride is very comfortable. I could ride cross country and not feel stiff. The performance is just right and I feel like I'm in a tank with its safety features. I plan on starting a family soon and I think the rabbit is our new baby carrier. :-) Fuel Economy isn't so wonderful(a 150 hp car should get at least 30-32 mpg not just 25 mpg). I'm also getting some rattle right at the air vent above the radio on the dash and by the driver's side rear speaker.
Performance, build quality, safety. Quirk VW in Quincy did a fantastic job with financing even though my credit wasn't perfect.