We bought this car for our daughter. We looked at the Matrix, the Vibe, the Caliber and other similar cars. The Rabbit is by far the best overall value. The price is great, the list of options is long, the car is well put together (I am a longtime Benz owner, so I am picky about cars) and it is just PLAIN FUN TO DRIVE. I think that VW has hit a homerun with return of the Rabbit. Incidentally, some dealers are trying to charge a "market adjustment" premium over sticker price. DON'T pay a premium over sticker, shop around and you will find a good deal.
I love the long list of options, including the in-dash 6 CD changer and tire pressure monitor.
It should have more color options and a turbo engine option.