Of course its looks caught my eye first. Cute, but more than cute - stylish. Some cars have a classic, timeless design like a certain Honda Civic. This generation of Jetta does too.
Bought it used with 21K miles, and gradually fell in love with it. Never got great gas mileage, about 21mpg. But I liked its zippy handling. Great car for city driving (and parking). Very useful cargo area. Rear seat a bit cramped for big adults.
Engine is remarkable. Once, by necessity, drove it 8 miles without oil. Replaced punctured oil pan, added oil, and kept on going.
Difficult to clean the beige interior, so I sold it. Hard to find a car this small on outside, this big on inside, so fun to drive.