I traded in my 07 TSX for the 2010 GTI and have loved every minute with my new car. The styling is improved, the interior is beautiful, the car is quick and responsive. I have not had the car for long and this is my first GTI so I can't really comment on reliability, but it is so fun to drive. I was shopping between the GTI, a genesis coupe (3.8L), and a Mazada speed 3. The GTI was hands down the best overall car, especially for the price. The audio upgrade and the HID lights are a must. If you are in the market for this style of car, it is at least worth a test drive.
HID lights, heated seats, touch screen audio, in dash display and steering wheel controls, handling and quickness.
I don't really like how in volkswagen some things are not button, rather they are knobs or switches. For example the cruise control, the side mirror heaters, and the variable wiper control. Also power seats would have been nice too.