I've been a Honda customer for over ten years. I've had an Integra, Civic (1995-2006 models), Accord, CL. I test drove the latest Accord and 2009 TSX. They are all very good vehicles. However they are boring. At least compared with the GTI. The moment I drove off the dealer lot on the test drive I new the car was different. Different in a good way relative to Honda products in this general price zone. The car is quieter inside, it feels solid. I love the DSG and the fuel economy is very good for a turbo. I want to speed off at every light but prefer to drive mellow so I can watch the drivers looking at my GTI as they drive off. If I need to speed off its waiting on my input :)
Solid feel, the power when needed, DSG, the seats (cloth), overall outside look, xenon lights.
Getting an iPod option should be dealer install. The key could be trimmed in bulk size.