I love this little car! My brother talked me into a TDI (he has a Jetta). I get better mpg than my buddy's Prius, and a better looking car. Build quality is excellent. Attention to detail inside is unreal compared to US/Japan cars, like the tiny sun visor above the rear-view mirror. Only problems I've had: plastic window clips loosened up, had to replace MAF sensor when I upgraded the turbo, which I did in an afternoon on my own. Other than oil and tires, it just keeps chugging along. I love the heated seats, a must with a TDI in the winter. I drove from Indy to Virginia on one tank! I love the look on people's faces when I tell them about my 49mpg in town.
Fuel mileage! Easily serviced. Heated seats. Fold down rear seats. Huge cargo space with seats down. Clean, simple styling. Attention to small details.
Change e-brake area to make space more useful (they did in '04).