Let me just say, 3 years ago when the Yaris first came out, I hated it. But now I own one in Jolt Yellow and it's such an awesome car! It drives nice, better build quality and material then my '06 Corolla. Lots of standard safety features. It gets so many looks, with the colors alone. I love it and I am very happy! Most people really like my car too! Its not meant to be a speeder, but it does take off quickly when needed! The brakes are great too! I love the little side blinkers on the 2 door.
The audio system, tint, safety, gas mileage, and the exterior and interior design.
A center arm rest with storage, automatic lights, power mirrors should be standard, and a pop the trunk button from interior.