I love this car! Unbelievable gas mileage. You cannot get any better value for the money. I regularly get stopped by people who are curious about the car and I tell them all the same thing . . . BUY IT! I was a little concerned when I first bought it regarding the size. We are a family of four and we all fit easily and comfortably. Even for long trips. And at 40+ mpg we can actually afford long trips.
Gas mileage obviously, cute factor, price tag, Toyota dependability.
Gas gauge is electronic bars that disappear as your gas disappears. I don't like not knowing when it will go. Also my car does not have an RPM gauge. It's kind of weird driving a standard without one.