I've had this car about 2.5 months now. It's a 2008 3dr. hatch, 5 spd. manual. Has air conditioning, but not many other options. Got it with about 31k miles, and only 1 owner before me. Paid $8950. To me that's a crazy good deal. Build quality is excellent. Reputation for reliability is basically bulletproof. Gas mileage is great, especially if you don't drive it hard. Drives, handles, shifts, and brakes very well for an economy car. Has an overall feeling of quality that is hard to find at this price range.
Price. Gas mileage. Quality. Reliability. Nice clutch and shifter feel. Massive 106 horsepower.
Center mounted guages are terrible and to make things even worse, there is no tachometer even on manual cars. Both points are inexcusable for a company like Toyota to force on their customers.