I bought the Yaris Liftback, because I needed a car. Shopping around at slightly used cars I decided I could buy a new one (Yaris) for the price of the used. The Yaris was just being introduced and gas prices were rising. Those were big factors for me in purchasing this vehicle. This is my first foreign car that I've ever owned. I also choose a foreign vehicle because of the reliability. I plan to drive this vehicle for many years. The ride is wonderful, I fill the tank 2 times a month. It rides smoothly for a small car and you really feel like your riding in a big car. I also like all the airbags and saftey options this car has!
Ease of getting in the vehicle. The back door (3'd) is at the perfect height for ease of putting stuff in and taking stuff out. The indoor lights that come on after you shut the car off are cool. The look of the interior is sleek!