I bought one for my daughter in college. I liked it so much I bought another one for my daughter in high school. The combination of the low cost, fuel efficiency, design, build quality, and Toyota reliability made this choice a no brainer.
I like the space inside. The handling and brakes are also great. It seems to have built better quality than a Mercedes. You can tell when you close the doors. For a ~$13k car that is saying a lot.
I would add cruise control, remote entry, and rear disc brakes as standard equipment.