i recently purchased my '07 yaris hatchback and i LOVE IT! it is extremely spacious on the inside and i love all of the available features, the armrest(very comfortable), the aux jack which is even better because it is accesible with i-pods, keyless entry, power windows, etc.. this car is a dream. Lots of pickup, this car really likes to go even though it only has 109 hp. The digital gauges are a fun new feature that i havent yet seen in a toyota(my family owns only toyotas).
body style, stereo, digital gauges, interior space, hatchback, great gas mileage!!!
more 'performance' options,such as a ground effects kit like offered on the corolla, or hd headlights or fog lights, none of which are yet available