I had a Toyota Yaris hatchback and I loved it. I don't think there is a better value on the market. I am 6'5 and the car was very comfortable and could handle 3 passengers just fine (the car is way roomier than it looks). Gas mileage is fantastic (consistently 34+ mpg) and the cost-to-own is the lowest you're going to get. It won't set any speed records but I found that the car could easily get up to good freeway speeds and was fun to drive. I love the distinctive look. I got a lot of appreciative looks and positive comments. Also, I was impressed by how well the car absorbed the impact of a high speed collision.
The huge value that this car offers. Also, safety. I speak of the car in the past tense because our lovely Yaris was totalled by a drunk driver. We were rear-ended by a huge truck on the freeway. The Yaris was totalled but my wife and I managed to get out of it with surprisingly few injuries.
I think Toyota has really engineered a perfect car for those who are value-minded and there's not much room for improvement there. I do wish they'd offer a few more colors and make it easier to get a few options like ABS (we couldn't find any ABS models in the LA area).
† Edmunds.com received the highest numerical score in the proprietary J.D. Power 2014 Third-Party Automotive Website Evaluation Study℠. Results based on responses from 3,381 responses, measuring 14 companies and measures third-party automotive website usefulness among new and used vehicle shoppers. Proprietary study results are based on experiences and perceptions of owners surveyed from January 2014. Your experiences may vary. Visit jdpower.com.