I'm in college... and the last thing I wanted to have to worry about was my car. So I decided to go with a toyota - having to be on a budget the Yaris was definitely in my price range. Immediately I fell in love with the car, it looked cool, had an ipod jack built in, power everything, and finally I got to the gas station. 20 bucks filled her up, what a buy.
Ipod Jack, interior design
A fourth gear would be nice, and a little more horse power. Also try and make the car look a little less girly?