First, I traded in my 1995 Toyota pick-up with 156,000 miles. Test drove the others then came back to Toyota as usual. The 2008 Tundra had cloth seats, single CD player, manual adjust seats and didn't come with floor mats. I bought the Tundra hands down (and it wasn't that much cheaper). Unfortunately I'll have to wait for another 12 or so years to get a new truck... they're built that good.
Appearance and power. This beast is a work horse. Plus, the ride is really nice.
OK Toyota, listen up. This isn't your typical truck. It's a tool made for towing and hauling, yet confortable enough for a night out. So how about at least making rubber floor mats and ScotchGuard standard.