The Tundra rides like a truck and you feel the road, interior noise is minimal. Excellent turning radius and the truck is enjoyable to drive. I purchased the 5.7 V8 and the power is there when you need it. The interior of the truck does have some nice features, but could use some upgrades as far as reducing some of the plastics. The fuel economy? It's a V8, the price of gas is the problem. As far as built quality and reliability I will tell you in 10 years.
Performance, power, and exterior design.
More user friendly gauges and less plastics in the interior.