After driving the ford, chevy, and nissan, I knew that none had the feel and/or power the Tundra had. After driving GM products for the past few years I could see a huge difference. Comfort, road noise, and a soild feel coupled with enough towing to pull the house down is all I was looking for. The Tundra is over built and will problably last forever.
Seat comfort and interior design.
Heated seats. It would be nice to heat the seat back.