I bought the truck because of Toyota's legendary reliability and my success with previous Toyota trucks. Not one problem so far. This truck is a blast to drive. I drove all brands of trucks before my purchase just to make sure I wasn't being biased. The Tundra simply "fit" me better than any other full-size truck.
5.7L engine. 6 speed auto tranny. Remote start. Amount of room behind the seat of a regular cab. It's almost like an extended cab behind the front seat.
With the all the nice features this truck came with, I was surpised it didn't come with a mirror above the visor, at least on the passenger side, for my wife.