This is my first truck, having owned SUVs, but I talked with a lot of folks before going with the Tundra. Ride is excellent, fuel econmy great for its size (getting 19-20 hwy) - not an in town kind of truck though. Drives, handles and brakes well. Massive amount of room. Love the tow mirrors. Could use better back up lights, sonar should be standard in trucks this size. I still wish someone would market a small truck that would blow away the big boys on the highway in mpg. For now, there is no gain in going smaller if you want 4WD so why not get a big truck that can carry more (if you need a truck).
Room. Fuel economy for class. Safety features. Handling. Brakes. Power. Maneuverability.
Better operating manual for transmission features (VSC, TC, 4Hi, 4Lo Standard Sonar, backup cam, LineX. Better TRD tires than the ones that come with it. Better skid plate, Better grille protection,