The truck has been very reliable, very comfortable,has good fit and finish. Extremely capable off road and very fast and powerful. It is silent compared with other trucks I have owned and handles like a car. Attention has been paid to the needs of the owner. There is plenty of storage space and the sound system is actually a little too good for a truck.
Controls, ergonomics, power, noise level,convenience and five speed automatic. Controls are intuitive and well explained. Back window has power.
A shorter bed as an option for less serious haulers. Tie downs in the bed. Power outlet in the bed. Make the console optional.