I had been looking at all the big diesel trucks (Dodge, Ford, Chevy) but I found for 99.9% of what I needed to do this truck would be more than enough. The Toyota reputation really drew me to this truck and hasn't let me down. The only bummer is the mileage (I am getting 15 in mixed driving) but everything else is great.
Comfortable seats, rear passenger room (2 car seats and 1 adult comfortably) more than enough power, pretty quiet for a truck, the simplicity of the dash and controls and the forced downshift when you hit the brakes going down hill.
The headrests are in a weird angle and not adjustable forward and backward. I really had to think.