Smooth ride, power rear window, towing package, sound system, and quality build.
At best, an illuminated cruise control, reposition the clock (too low), ability to override day-running lights, poor turning radius...gotta improve on that. I've been hunting and ran into trouble getting turned around with this beast! :-)
With the moonroof and all the windows open (including the back window) I feel as though I'm in a convertible. Awesome! Great stereo, fun to drive. I've owned many GM products and this far out-shines them in value and reliability. Far fewer problems. American vehicles (Ford & GM) have a lot more features than Toyota. However, quality and workmanship of the Toyota product is superior to American vehicles.
Style & design are beautiful. Very smooth ride. Great "pick-up" when passing other vehicles. All windows fully recess into the door. Sliding rear window. HUGE moonroof. 6-disc cd player w/ steering wheel controls is great. Very comfortable back seats. Locking tailgate.
Turning radius. 13-mpg at best. Cabin needs better lighting. All switches need to be lighted. Leather drivers seat is wearing on side where seat adjustments are positioned. A/C cfm could be stronger. More options on "LIMITED" package should be standard. Better "information" system would help.
I should preface with this by saying I'm a car nut and scare people with my knowledge of cars and trucks. I looked at all of the full size pickups before deciding on the Tundra. It hasn't let me down but I'm getting tired of the $70 fill ups. The concept for the all new Tundra is a little scary. If you want a Tundra and can afford the gas get one now! FYI- the Double Cab has more headroom than the other Tundras. I had a 97 F150 and this thing blows it away. You can't beat Toyota trucks for resale either. I practically had to give my F150 away and I was glad to see it go.
Excellent Ride and Handling for such a big truck. I always get compliments on how roomy it is- front and BACK!! The full sliding rear window is great. 8 cupholders!! Full 6 foot bed unlike F150 and Silverado Crew Cabs. Best in class interior design.
Can you say HYBRID? Toyota- please give your customers better tires, the Dunlops were shot after 30000 miles. Make running boards standard- I didn't want them but I'm 6-4 and my average passenger isn't. I had to get them anyway and the dealer was useless- bought them online :( & 4 wheel steering!!